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The idea of political marketing /

O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: O'Shaughnessy, Nicholas J., 1954-, Henneberg, Stephan C. M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Praeger, 2002.
Colección:Praeger series in political communication.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:O'Shaughnessy, Henneberg, and their contributors examine how the theory and practice of marketing has been and can be applied to politics. Particular attention was paid to the theory of political marketing, with conceptual definitions developed to better facilitate communication between marketing professionals and political science researchers.
Descripción Física:1 online resource (xxi, 258 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 221-241) and index.
ISBN:0313012385
9780313012389
0275975959
9780275975951
1280422874
9781280422874
9786610422876
6610422877