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|a Chinese communication theory and research :
|b reflections, new frontiers, and new directions /
|c edited by Wenshan Jia, Xing Lu, and D. Ray Heisey.
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|a Westport, Conn. :
|b Ablex,
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|a Advances in communication and culture
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|a Includes bibliographical references and index.
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|g Introduction:
|t The significance of Chinese communication theory and research in a glocalizing world /
|r Wenshan Jia. --
|g pt. 1. State of the field.
|t Communication studies in China: state of the art /
|r Zhenbin Sun ;
|t Intercultural/interpersonal communication research in China: a preliminary review /
|r Ge Gao and Xiaosui Xiao ;
|t Chinese communication theory and practice: a tier-based perspective /
|r John H. Powers. --
|g pt. 2. Metatheoretical critique.
|t A critical examination of the Eurocentric representation of Chinese communication /
|r Rueyling Chuang and Claudia L. Hale ;
|t Masculinity index and communication style: an East Asian perspective /
|r John C. Hwang. --
|g pt. 3. Theory and research in context.
|t Comparative studies of Chinese and Western rhetoric: reflections and challenges /
|r Xing Lu ;
|g "The
|t assimilation of Western learning": an overlooked area of intercultural communication /
|r Xiaosui Xiao ;
|t Research on Chinese communication campaigns: a historical review /
|r Jianglong Wang ;
|t Balancing ideals and interests: toward a Chinese perspective of development communication /
|r Yanru Chen ;
|t Chinese health communication in the old and new millennia /
|r Mei-ling Wang ;
|t What we still need to know about Chinese negotiation /
|r Deborah A. Cai and Leah Waks ;
|t Advertising with Chinese characteristics: the development of advertising in China, 1979-1999 /
|r Zhihong Gao. --
|g pt. 4. Challenges of glocalization.
|t The interface between culture and technology in Chinese communication /
|r Ringo Ma ;
|t Computer-mediated communication: internet development and new challenges in China /
|r James Jinguo Shen ;
|t The essential role of Chinese as the world's leading logographic writing system in global communication /
|r Virginia Mansfield-Richardson ;
|t Problems and prospects of Chinese communication study /
|r Guo-Ming Chen.
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2010.
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|a A systematic examination of Chinese communication scholarship and comprehensive critique of its theories and methodologies are long overdue, and in this new collection of essays by a multicultural group of scholars, both aims are achieved. Focusing on such relatively new fields as Chinese health communication and Chinese communication on the internet, the volume addresses key questions about the state and the future of its field. Both challenging and complementing the Western views of communication, it advances theories of cultural and intercultural communication while at the same time broadening our understanding of the relevance of Chinese communication studies to communication studies overall, and the ways in which this subdiscipline points the way toward a new and more complicated future. The essayists, whose origins include the United States, Taiwan, Hong Kong, and China, bring their many perspectives to bear on what is the most comprehensive and inclusive review of Chinese communication research literature published in English. Of great benefit to Western and Eastern communication theorists, philosophers of social science, and Asian studies scholars, Chinese Communication Theory and Research is an invaluable guide to an increasingly complex and significant field of study.
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|d 1961-
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|a Lu, Xing.
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|a Heisey, D. Ray.
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