Powerful public relations : a how-to guide for libraries /

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The library is still the best place to go for traditional information--and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Library Administration and Management Association
Otros Autores: Karp, Rashelle S.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : American Library Association, 2002.
Temas:
Libraries > Public relations > United States.
Bibliothèques > Relations publiques > États-Unis.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Bibliotheques > Relations publiques > Etats-Unis.
Libraries > United States > Public relations.
Libraries > Public relations
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Synergy in library public relations, marketing, and development activities / Katharina J. Blackstead and Eric C. Shoaf
  • News releases, photo releases, public service announcements / Paula Banks, with contributions by Patricia J. Marini and Mary S. Wilson
  • Library publications / Paula Banks, with contributions by Mary S. Wilson, Patricia J. Marini, and Lori M. Norris
  • Web-based public relations / Chandler Jackson
  • Exhibits / Dorothy Christiansen and Chandler Jackson
  • Interactive multimedia programs via touch screen kiosks and CD-ROMS / Susan M. Hilton
  • Planning special events / Debora Meskauskas
  • Desktop publishing and image / Ann Hamilton
  • Public relations lessons : selected annotated bibliography / Andrea L. Miller.

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