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Powerful public relations : a how-to guide for libraries /
The library is still the best place to go for traditional information--and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chicago :
American Library Association,
2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Powerful public relations : |b a how-to guide for libraries / |c Rashelle S. Karp, editor. |
| 260 | |a Chicago : |b American Library Association, |c 2002. | ||
| 300 | |a 1 online resource (ix, 86 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "For the Library Administration and Management Association." | ||
| 504 | |a Includes bibliographical references (pages 71-79) and index. | ||
| 505 | 0 | |a Synergy in library public relations, marketing, and development activities / Katharina J. Blackstead and Eric C. Shoaf -- News releases, photo releases, public service announcements / Paula Banks, with contributions by Patricia J. Marini and Mary S. Wilson -- Library publications / Paula Banks, with contributions by Mary S. Wilson, Patricia J. Marini, and Lori M. Norris -- Web-based public relations / Chandler Jackson -- Exhibits / Dorothy Christiansen and Chandler Jackson -- Interactive multimedia programs via touch screen kiosks and CD-ROMS / Susan M. Hilton -- Planning special events / Debora Meskauskas -- Desktop publishing and image / Ann Hamilton -- Public relations lessons : selected annotated bibliography / Andrea L. Miller. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The library is still the best place to go for traditional information--and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It?s up to you to communicate that the home or work computer can?t come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations. Whether you have a lot of time to devote to a PR program or just a few hours her. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Libraries |x Public relations |z United States. | |
| 650 | 6 | |a Bibliothèques |x Relations publiques |z États-Unis. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 0 | 7 | |a Bibliotheques |x Relations publiques |z Etats-Unis. |2 cct |
| 650 | 0 | 7 | |a Libraries |z United States |x Public relations. |2 cct |
| 650 | 7 | |a Libraries |x Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 700 | 1 | |a Karp, Rashelle S. | |
| 710 | 2 | |a Library Administration and Management Association. | |
| 776 | 0 | 8 | |i Print version: |t Powerful public relations. |d Chicago : American Library Association, 2002 |z 0838908187 |w (DLC) 2001053281 |w (OCoLC)48098553 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=87505 |z Texto completo |
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