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Conquering consumerspace : marketing strategies for a branded world /
Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Solomon, Michael R. | |
| 245 | 1 | 0 | |a Conquering consumerspace : |b marketing strategies for a branded world / |c Michael R. Solomon. |
| 260 | |a New York : |b AMACOM, |c ©2003. | ||
| 300 | |a 1 online resource (xii, 276 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references (pages 251-265) and index. | ||
| 520 | |a Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |g Ch. 1. |t Now Entering Consumerspace: Welcome to a Branded World -- |g Ch. 2. |t How Products Get Their Meaning in Consumerspace -- |g Ch. 3. |t O Pioneers!: Scanning Global Youth Culture -- |g Ch. 4. |t Here's Where You Can Stick Your Ad: Customers Talk Back -- |g Ch. 5. |t From Pawns to Partners: Turning Customers into Codesigners -- |g Ch. 6. |t Virtual Voices: Building Consumerspace Online -- |g Ch. 7. |t Disneyfication of Reality: Building Consumerspace Offline -- |g Ch. 8. |t I Buy, Therefore I Am: Shopping in Consumerspace -- |g Ch. 9. |t Trouble in Paradise: Culture Jamming in Consumerspace -- |g Ch. 10. |t Simply, Consumerspace. |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Produits de marque |x Commercialisation. | |
| 650 | 6 | |a Consommateurs |x Préférences. | |
| 650 | 6 | |a Relations avec la clientèle. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 653 | |a Andre fag (naturvidenskab og teknik) |a Andre fag | ||
| 776 | 0 | 8 | |i Print version: |a Solomon, Michael R. |t Conquering consumerspace. |d New York : AMACOM, ©2003 |z 0814407412 |w (DLC) 2002155062 |w (OCoLC)51172435 |
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