Marketing the museum /

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"The history of the museum is one of shifting purposes and changing ideals. Taking a necessarily close look at the specific needs of this sector, this volume asks if it is possible to define the 'product' which the modern museum can offer. Are the theories of marketing developed for m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McLean, Fiona, 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 1997.
Temas:
Museums > Marketing.
Museums > Administration.
Musées > Marketing.
Musées > Gestion.
museum administration.
TRAVEL > Museums, Tours, Points of Interest.
BUSINESS & ECONOMICS > Museum Administration & Museology.
REFERENCE > General.
Marketing.
Musea.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: pt. 1 Issues and challenges
  • 1. museum context
  • 2. marketing context
  • 3. museum's environment
  • 4. Museums and the public
  • pt. II practice
  • 5. museum's markets
  • 6. museum product
  • 7. Communicating the museum product
  • 8. Resource attraction
  • 9. Implementing the marketing effort
  • Fictional case-study: Marketing Plan for Currie Natural History Museum
  • 10. Future developments for marketing the museum.

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