Persuasive imagery : a consumer response perspective /

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Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Scott, Linda M., Batra, Rajeev
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, ©2003.
Colección:Advertising and consumer psychology.
Temas:
Imagery (Psychology)
Persuasion (Psychology)
Advertising > Psychological aspects.
Imagery, Psychotherapy
Imagerie (Psychologie)
Publicité > Aspect psychologique.
imagery.
SELF-HELP > Motivational & Inspirational.
Advertising > Psychological aspects
Acceso en línea:Texto completo
Descripción
Sumario:Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
Descripción Física:1 online resource (xxi, 436 pages) : illustrations (some color)
Bibliografía:Includes bibliographical references and indexes.
ISBN:1410607259
9781410607256
0805842020
9780805842029
9781135635695
1135635692
9781135635640
1135635641
9781135635688
1135635684
9781138861305
1138861308

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