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The winning message : candidate behavior, campaign discourse, and democracy /
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2002.
|
| Colección: | Communication, society, and politics.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Simon, Adam F., |d 1965- | |
| 245 | 1 | 4 | |a The winning message : |b candidate behavior, campaign discourse, and democracy / |c Adam F. Simon. |
| 260 | |a Cambridge ; |a New York : |b Cambridge University Press, |c 2002. | ||
| 300 | |a 1 online resource (xvi, 181 pages) : |b illustrations | ||
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| 490 | 1 | |a Communication, society, and politics | |
| 504 | |a Includes bibliographical references (pages 171-176) and index. | ||
| 505 | 0 | |a Dialogue: a standard for campaign discourse -- Understanding campaigns: background, theory, and methods -- The ventriloquist's hand: a game-theoretic model of campaigns -- Duck or punch? Dialogue in a California gubernatorial election -- Dialogue and its effects in contemporary American elections -- Explaining and predicting the occurrence of dialogue -- Conclusion: toward more substantive campaign discourse. | |
| 520 | |a This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory. | ||
| 588 | 0 | |a Print version record. | |
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| 650 | 0 | |a Political participation |z United States. | |
| 650 | 0 | |a Political campaigns |z United States. | |
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| 650 | 7 | |a Political campaigns. |2 fast |0 (OCoLC)fst01069212 | |
| 650 | 7 | |a Political participation. |2 fast |0 (OCoLC)fst01069386 | |
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