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Smoke & mirrors : the Canadian tobacco war /

Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year old conflict that began to escalate in the 1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cunningham, Rob (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ottawa, ON, Canada : International Development Research Centre, [1996]
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year old conflict that began to escalate in the 1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful tobacco industry. Author Rob Cunningham exposes the industry's deception and tactics; and describes in fascinating detail the bitter campaigns to maintain high tobacco taxes, ban tobacco advertising, eliminate tobacco sponsorships, require plain packaging, mandate clear health warnings, and prohibit smoking.
Descripción Física:1 online resource (xix, 361 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 310-339) and index.
ISBN:155250025X
9781552500255
0889367558
9780889367555
1280717327
9781280717321
9786610717323
661071732X
Acceso:Unrestricted online access.