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Deconstructing public relations : public relations criticism /
This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it ca...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates, Publishers,
2003.
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| Colección: | LEA's communication series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective ""science,"" allowing the social importance of publi. |
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| Descripción Física: | 1 online resource (vii, 167 pages) : illustrations. |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 1410606686 9781410606686 9780805837483 0805837485 9780805837490 0805837493 9781135652210 113565221X 9781135652166 1135652163 9781135652203 1135652201 1282374338 9781282374331 9786612374333 6612374330 |