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Re-thinking the network economy : the true forces that drive the digital marketplace /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
©2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 082 | 0 | 4 | |a 381/.1 |2 21 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Liebowitz, S. J., |d 1950- | |
| 245 | 1 | 0 | |a Re-thinking the network economy : |b the true forces that drive the digital marketplace / |c Stan J. Liebowitz. |
| 246 | 3 | 0 | |a True forces that drive the digital marketplace |
| 260 | |a New York : |b AMACOM, |c ©2002. | ||
| 300 | |a 1 online resource (xii, 224 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |t Introduction -- |t Basic economics of the Internet -- |t Racing to be first : faddish and foolish -- |t (Non- )ubiquity of e-tailing? -- |t Value-profit paradox : the cruelty of competition and Internet -- |t Can advertising revenues support the net? -- |t Copyright and the Internet -- |t Conclusions : whither supply and demand? |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | 8 | |a Annotation |b Once upon a time, it was widely thought that Internet commerce could exist apart from traditional business strategy, and that all the known financial models previously relied on could be disregarded. What has become eminently apparent since the dot-com collapse is that standard economic theories apply to Internet business just as much as they do to any other enterprise. Many dot-coms have failed, but e-commerce isn't going away, and business leaders need to understand what went wrong in order to dominate in the real new economy. Rethinking the Network Economy examines exactly where, how, and why so many e-commerce firms went wrong, and how, utilizing traditional economic concepts, businesses can build the foundation for success in the future. The book analyzes issues such as: -- How tried-and-true formulas such as network effects, first-mover-wins, and supply-and-demand relate to e-businesses-- Why companies counting on locking in consumers will need to rethink their strategies-- When selling products over the Internet makes sense (and when it doesn't)-- The dangers of comparing profits of brick-and-mortar firms with Internet firms. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Internet. | |
| 650 | 2 | |a Internet | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Internet. | |
| 650 | 7 | |a Internet. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Retailing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a TRAVEL |x Shopping. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce. |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Internet. |2 fast |0 (OCoLC)fst00977184 | |
| 650 | 1 | 7 | |a E-commerce. |2 gtt |
| 650 | 1 | 7 | |a Internet. |2 gtt |
| 653 | |a Samfundsvidenskab |a Økonomi. | ||
| 776 | 0 | 8 | |i Print version: |a Liebowitz, S.J., 1950- |t Re-thinking the network economy. |d New York : AMACOM, ©2002 |z 0814406491 |w (DLC) 2002006196 |w (OCoLC)49627677 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=80857 |z Texto completo |
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