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Time and media markets /
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competi...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum,
2003.
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| Colección: | LEA's communication series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Time and media markets: an introduction / Alan B. Albarran and Angel Arrese
- Media and representations of time / Jacques Durand
- Time as a niche dimension: competition between the Internet and television / Daniel G. McDonald and John W. Dimmick
- Temporal aspects of media distribution / Robert G. Picard and Mikko Grönlund
- The impact of concentration and convergence on managerial efficiencies of time and cost / Dan Shaver and Mary Alice Shaver
- Time management and CNN strategies (1980-2000) / Mercedes Medina
- Online, time is money: Internet growth and the cost of access in the United Kingdom and Europe / David H. Goff
- Advertising and Internet usage: a perspective from time and media planning / Francisco. Javier Pérez-Latre
- Media markets as time markets: the case of Spain / Alfonso Nieto
- Trading time and money for information in the television advertising market: strategies and consequences / Patricia F. Phalen
- Time and media markets: summary and research agenda / Angel Arrese, Alan B. Albarran.