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Time and media markets /
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competi...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum,
2003.
|
| Colección: | LEA's communication series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Time and media markets / |c edited by Alan B. Albarran, Angel Arrese. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum, |c 2003. | ||
| 300 | |a 1 online resource (xi, 177 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a LEA's communication series | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philos. | ||
| 546 | |a English. | ||
| 505 | 0 | |a Time and media markets: an introduction / Alan B. Albarran and Angel Arrese -- Media and representations of time / Jacques Durand -- Time as a niche dimension: competition between the Internet and television / Daniel G. McDonald and John W. Dimmick -- Temporal aspects of media distribution / Robert G. Picard and Mikko Grönlund -- The impact of concentration and convergence on managerial efficiencies of time and cost / Dan Shaver and Mary Alice Shaver -- Time management and CNN strategies (1980-2000) / Mercedes Medina -- Online, time is money: Internet growth and the cost of access in the United Kingdom and Europe / David H. Goff -- Advertising and Internet usage: a perspective from time and media planning / Francisco. Javier Pérez-Latre -- Media markets as time markets: the case of Spain / Alfonso Nieto -- Trading time and money for information in the television advertising market: strategies and consequences / Patricia F. Phalen -- Time and media markets: summary and research agenda / Angel Arrese, Alan B. Albarran. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Mass media |x Marketing. | |
| 650 | 0 | |a Time management. | |
| 650 | 2 | |a Time Management | |
| 650 | 6 | |a Gestion du temps. | |
| 650 | 7 | |a SOCIAL SCIENCE |x Media Studies. |2 bisacsh | |
| 650 | 7 | |a Mass media |x Marketing. |2 fast |0 (OCoLC)fst01011266 | |
| 650 | 7 | |a Time management. |2 fast |0 (OCoLC)fst01151114 | |
| 700 | 1 | |a Albarran, Alan B. | |
| 700 | 1 | |a Arrese, Angel. | |
| 776 | 0 | 8 | |i Print version: |t Time and media markets. |d Mahwah, N.J. : Lawrence Erlbaum, 2003 |z 080584113X |w (DLC) 2002016370 |w (OCoLC)48810334 |
| 830 | 0 | |a LEA's communication series. | |
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