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Time and media markets /
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competi...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum,
2003.
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| Colección: | LEA's communication series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philos. |
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| Descripción Física: | 1 online resource (xi, 177 pages) |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 1410606635 9781410606631 9781135638429 113563842X 9781135638375 1135638373 9781135638412 1135638411 9780805841138 080584113X 9781138861299 1138861294 1282321684 9781282321687 9786612321689 6612321687 |