Strategies for electronic commerce and the Internet /

A guide to help business managers better compete in the age of the internet and electronic commerce. This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lucas, Henry C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Mass. : MIT Press, ©2002.
Temas:
Electronic commerce > Planning.
Strategic planning.
Business enterprises > Computer networks > Planning.
Internet.
Internet
Commerce électronique > Planification.
Planification stratégique.
Entreprises > Réseaux d'ordinateurs > Planification.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Commerce électronique.
Politique de l'entreprise.
Modèles.
Electronic Commerce
Strategische Planung
E-commerce.
Strategische planning.
BUSINESS/Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface
  • Strategy and new business models
  • Strategies old and new
  • New business models
  • Firm characteristics
  • Internet strategies for mostly traditional firms
  • Adding resources to sustain an advantage
  • New manufacturing models : a resource for advantage
  • New business models in services : the brokerage industry
  • Moving the traditional business to the Internet
  • Strategies for innovation
  • Strategies for new businesses on the Internet
  • Providing resources for new business models
  • Change and transformation
  • Dynamics of change
  • Organization structure and new business models
  • Sustaining an advantage
  • Opportunities and threats.

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