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|a Lucas, Henry C.
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|a Strategies for electronic commerce and the Internet /
|c Henry C. Lucas, Jr.
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260 |
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|a Cambridge, Mass. :
|b MIT Press,
|c ©2002.
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300 |
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|a 1 online resource (xiv, 265 pages) :
|b illustrations
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|a Preface -- Strategy and new business models -- Strategies old and new -- New business models -- Firm characteristics -- Internet strategies for mostly traditional firms -- Adding resources to sustain an advantage -- New manufacturing models : a resource for advantage -- New business models in services : the brokerage industry -- Moving the traditional business to the Internet -- Strategies for innovation -- Strategies for new businesses on the Internet -- Providing resources for new business models -- Change and transformation -- Dynamics of change -- Organization structure and new business models -- Sustaining an advantage -- Opportunities and threats.
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|a Includes bibliographical references (pages 261-262) and index.
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|a Print version record.
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|a A guide to help business managers better compete in the age of the internet and electronic commerce. This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
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|a English.
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|i Print version:
|a Lucas, Henry C.
|t Strategies for electronic commerce and the Internet.
|d Cambridge, Mass. : MIT Press, ©2002
|z 0262122421
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