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Strategies for electronic commerce and the Internet /
A guide to help business managers better compete in the age of the internet and electronic commerce. This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge, Mass. :
MIT Press,
©2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | A guide to help business managers better compete in the age of the internet and electronic commerce. This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy. |
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| Descripción Física: | 1 online resource (xiv, 265 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 261-262) and index. |
| ISBN: | 9780262278614 0262278618 0585437157 9780585437156 |