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|a UAMI
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| 245 |
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4 |
|a The emerging high-tech consumer :
|b a market profile and marketing strategy implications /
|c edited by Allan C. Reddy.
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| 260 |
|
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|a Westport, Conn. :
|b Quorum Books,
|c 1997.
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| 300 |
|
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|a 1 online resource (xii, 160 pages) :
|b illustrations
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| 336 |
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|a data file
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| 504 |
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|a Includes bibliographical references (pages 145-152) and indexes.
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| 505 |
0 |
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|a High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.
|
| 588 |
0 |
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|a Print version record.
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| 546 |
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|a English.
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| 590 |
|
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a Affluent consumers.
|
| 650 |
|
0 |
|a High technology
|x Marketing.
|
| 650 |
|
0 |
|a Internet.
|
| 650 |
|
6 |
|a Consommateurs riches.
|
| 650 |
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6 |
|a Internet.
|
| 650 |
|
7 |
|a Internet.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Marketing
|x Research.
|2 bisacsh
|
| 650 |
|
7 |
|a Affluent consumers.
|2 fast
|0 (OCoLC)fst00798923
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| 650 |
|
7 |
|a High technology
|x Marketing.
|2 fast
|0 (OCoLC)fst00956416
|
| 650 |
|
7 |
|a Internet.
|2 fast
|0 (OCoLC)fst00977184
|
| 650 |
1 |
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|a Marketing.
|2 gtt
|
| 650 |
1 |
7 |
|a Consumentengedrag.
|0 (NL-LeOCL)078475171
|2 gtt
|
| 650 |
1 |
7 |
|a Hoogwaardige technologie.
|0 (NL-LeOCL)078537215
|2 gtt
|
| 650 |
1 |
7 |
|a Internet.
|2 gtt
|
| 700 |
1 |
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|a Reddy, Allan C.
|
| 776 |
0 |
8 |
|i Print version:
|t Emerging high-tech consumer.
|d Westport, Conn. : Quorum Books, 1997
|z 1567200729
|w (DLC) 96046713
|w (OCoLC)36023984
|
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