Selling to newly emerging markets /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Miller, Russell R., 1928-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 1998.
Temas:
Export marketing > United States.
Foreign trade promotion > United States.
Risk management > United States.
Country risk > United States.
Gestion du risque > États-Unis.
Risque pays > États-Unis.
BUSINESS & ECONOMICS > International > Marketing.
Country risk.
Economic history.
Export marketing.
Foreign trade promotion.
Risk management.
Internationale marketing.
Exportbevordering.
Risicobeheersing.
Former Soviet republics > Economic conditions.
Europe, Central > Economic conditions.
Europe centrale > Conditions économiques.
Central Europe.
Soviet Union > Former Soviet republics.
United States.
Newly industrializing countries.
Voormalige communistische landen.
directories.
Directories.
Répertoires.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents
  • Tables and Figures
  • Emerging Market Development
  • Newly Emerging Markets
  • Benefits of the International Program
  • Emerging Market Characteristics
  • Targeting the Emerging Market
  • Risk Management
  • Payment Risk
  • Trade Barriers
  • Intellectual Property Risk
  • Political Risk
  • The International Business Plan
  • Entry Strategies
  • Independent Distributors
  • Foreign Agents
  • In-Country Field Sales
  • Technology Transfers
  • Strategic Alliances
  • Service Exports
  • Russia and the Newly Independent States
  • The Russian FederationBelarus
  • Ukraine
  • Central Asian Republics
  • Kazakstan
  • Eastern Europe
  • Hungary
  • Czech Republic and Slovakia
  • Selected Bibliography
  • Index

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