Stated choice methods : analysis and applications /

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This graduate and practitioner guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods. The authors show how these methods can be implemented, from experimental design to econometric modelling, and also combined with revealed preference (RP) data. The book also pr...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Louviere, Jordan J.
Otros Autores: Hensher, David A., 1947-, Swait, Joffre Dan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Cambridge University Press, 2000.
Temas:
Consumer behavior > Mathematical models.
Decision making > Mathematical models.
Decision Support Techniques
Consommateurs > Comportement > Modèles mathématiques.
Prise de décision > Modèles mathématiques.
BUSINESS & ECONOMICS > Consumer Behavior.
Besliskunde.
Consumentengedrag.
Wiskundige modellen.
CONSUMIDOR.
COMPORTAMENTO DO CONSUMIDOR.
MODELOS MATEMÁTICOS.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preliminaries; Contents; Figures; Tables; Acknowledgements; 1 Choosing as a way of life; 2 Introduction to stated preference models and methods; 3 Choosing a choice model; 4 Experimental design; 5 Design of choice experiments; 6 Relaxing the IID assumption
  • introducing variants of the MNL model; 7 Complex non-IID multiple choice designs; 8 Combining sources of preference data; 9 Implementing SP choice behaviour projects; 10 Marketing case studies; 11 Transportation case studies; 12 Environmental valuation case studies; 13 Cross validity and external validity of SP models; References; Index.

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