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Quantitative models in marketing research /
"Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics and marketing-mix variables." "This book presents t...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2001.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics and marketing-mix variables." "This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real-world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature." "Pathways are offered in the book for students and practitioners with differing statistical and mathematical skill levels, although a basic knowledge of elementary numerical techniques is assumed."--Jacket |
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| Descripción Física: | 1 online resource (xiii, 206 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 196-201) and index. |
| ISBN: | 0511013019 9780511013010 0511032374 9780511032370 0511119364 9780511119361 9780511753794 0511753799 9781280154843 1280154845 9786610154845 6610154848 0511047649 9780511047640 |