The future of eMarkets : multi-dimensional market mechanisms /

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Combines economics with computer science to analyse multidimensional auction mechanisms, the emerging pricing model for e-business. For professionals, consultants and dotcomers involved in designing, implementing and upgrading electronic markets, as well as researchers in: economics, information sys...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bichler, Martin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge ; New York : Cambridge University Press, 2001.
Temas:
Electronic commerce.
Commerce électronique.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
E-commerce.
Marktmechanisme.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Half-title; Title; copyright; Contents; Figures; Tables; Preface; Acknowledgments; 1 Electronic Commerce and Electronic Marketplaces; 2 Internet Marketplaces ... A Technical Perspective; 3 The Difficulty of Setting Prices; 4 Methods for the Analyses and Design of Electronic Markets; 5 Automated Negotiations ... A Survey of State-of-the-Art Practices; 6 Experimental Analysis of Multi-Attribute Auctions; 7 Economic Models of Multi-Attribute Auctions; 8 Conclusions and Perspectives; Appendix: Utility Theory and Decision Analysis Techniques; References; Index.

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