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Television and its viewers : cultivation research and theory /
"Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoreti...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York, NY :
Cambridge University Press,
1999.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Foreword / George Gerbner
- Origins
- Methods of Cultivation: Assumptions and Rationale
- Methods of Cultivation and Early Empirical Work
- Criticisms
- Advancements in Cultivation Research
- The Bigger Picture
- Mediation, Mainstreaming, and Social Change
- How does Cultivation "Work," Anyway?
- Cultivation and the New Media
- Test Pattern.