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Television and its viewers : cultivation research and theory /
"Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoreti...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York, NY :
Cambridge University Press,
1999.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Television and its Viewers reviews "cultivation" research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive "meta-analysis" of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner. Book jacket."--Jacket |
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| Descripción Física: | 1 online resource (xiii, 267 pages) |
| Bibliografía: | Includes bibliographical references (pages 251-264) and index. |
| ISBN: | 0511010907 9780511010903 0521582962 9780521582964 0521587557 9780521587556 |