Beyond persuasion : the healthcare manager's guide to strategic communication /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Parsons, Patricia (Patricia Houlihan)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : Health Administration Press, ©2001.
Colección:Management series (Ann Arbor, Mich.)
Temas:
Health services administration.
Communication in medicine.
Communication in management.
Human behavior.
Executives.
Medical care.
Medical personnel.
Organization.
Public relations.
Behavior
Information Science
Administrative Personnel
Delivery of Health Care
Health Personnel
Health Occupations
Organization and Administration
Behavior and Behavior Mechanisms
Disciplines and Occupations
Occupational Groups
Health Care Facilities, Manpower, and Services
Persons
Psychiatry and Psychology
Named Groups
Health Services Administration
Health Facility Administrators
Public Relations
Communication
Patient Care Management
Patient Care Management > methods
Health Workforce
Services de santé > Administration.
Communication en médecine.
Communication en gestion.
Comportement humain.
Cadres (Personnel)
Prestation de soins.
Personnel médical.
Organisation.
Relations publiques.
human behavior.
executives.
public relations.
MEDICAL > Administration.
MEDICAL > Practice Management & Reimbursement.
Public Health.
Health & Biological Sciences.
Hospitals & Medical Centers.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Personal and Professional Foundations
  • Communication as a Management Tool
  • The Strategic Process
  • Interpersonal Skills
  • Put It in Writing
  • Presentations That Deliver
  • It All Begins at Home
  • Communicating In-House
  • Wooing Your Board
  • Working With Public Relations
  • The World Outside
  • Creating Community Relationships
  • Communicating With the Media
  • Crises and Issues
  • Communication in a Crisis
  • Healthcare Communication for the Future.

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