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Beyond persuasion : the healthcare manager's guide to strategic communication /

Annotation

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Parsons, Patricia (Patricia Houlihan)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Chicago : Health Administration Press, ©2001.
Colección:	Management series (Ann Arbor, Mich.)
Temas:	Health services administration. Communication in medicine. Communication in management. Human behavior. Executives. Medical care. Medical personnel. Organization. Public relations. Behavior Information Science Administrative Personnel Delivery of Health Care Health Personnel Health Occupations Organization and Administration Behavior and Behavior Mechanisms Disciplines and Occupations Occupational Groups Health Care Facilities, Manpower, and Services Persons Psychiatry and Psychology Named Groups Health Services Administration Health Facility Administrators Public Relations Communication Patient Care Management Patient Care Management > methods Health Workforce Services de santé > Administration. Communication en médecine. Communication en gestion. Comportement humain. Cadres (Personnel) Prestation de soins. Personnel médical. Organisation. Relations publiques. human behavior. executives. public relations. MEDICAL > Administration. MEDICAL > Practice Management & Reimbursement. Public Health. Health & Biological Sciences. Hospitals & Medical Centers.
Acceso en línea:	Texto completo

Tabla de Contenidos:

Personal and Professional Foundations
Communication as a Management Tool
The Strategic Process
Interpersonal Skills
Put It in Writing
Presentations That Deliver
It All Begins at Home
Communicating In-House
Wooing Your Board
Working With Public Relations
The World Outside
Creating Community Relationships
Communicating With the Media
Crises and Issues
Communication in a Crisis
Healthcare Communication for the Future.