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|a UAMI
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1 |
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|a Forceville, Ch.
|q (Charles)
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| 245 |
1 |
0 |
|a Pictorial metaphor in advertising /
|c Charles Forceville.
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| 260 |
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|a London ;
|a New York :
|b Routledge,
|c 1996.
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| 300 |
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|a 1 online resource (x, 233 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a Includes bibliographical references (pages 223-230) and index.
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| 588 |
0 |
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|a Print version record.
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| 505 |
0 |
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|a Chapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks.
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|a English.
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Symbolism in advertising.
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| 650 |
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0 |
|a Pictures
|x Printing.
|
| 650 |
|
0 |
|a Metaphor.
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| 650 |
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0 |
|a Advertising layout and typography.
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| 650 |
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2 |
|a Metaphor
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| 650 |
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6 |
|a Symbolisme dans la publicité.
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| 650 |
|
6 |
|a Illustrations, images, etc.
|x Impression.
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| 650 |
|
6 |
|a Métaphore.
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| 650 |
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6 |
|a Publicité
|x Mise en pages et typographie.
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| 650 |
|
7 |
|a metaphor.
|2 aat
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Advertising & Promotion.
|2 bisacsh
|
| 650 |
|
7 |
|a Advertising layout and typography.
|2 fast
|0 (OCoLC)fst00797870
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| 650 |
|
7 |
|a Metaphor.
|2 fast
|0 (OCoLC)fst01018283
|
| 650 |
|
7 |
|a Pictures
|x Printing.
|2 fast
|0 (OCoLC)fst01063827
|
| 650 |
|
7 |
|a Symbolism in advertising.
|2 fast
|0 (OCoLC)fst01140768
|
| 653 |
0 |
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|a Advertising
|
| 776 |
0 |
8 |
|i Print version:
|a Forceville, Ch. (Charles).
|t Pictorial metaphor in advertising.
|d London ; New York : Routledge, 1996
|z 0415128684
|w (DLC) 95018294
|w (OCoLC)32510502
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