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Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Halinen, Aino, 1961-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	London ; New York : Routledge, 2002.
Colección:	Routledge advances in management and business studies.
Temas:	Relationship marketing. Service industries > Marketing. Relationship marketing > Finland > Case studies. Advertising agencies > Customer services > Finland > Case studies. Marketing relationnel. Services (Industrie) > Marketing. Marketing relationnel > Finlande > Études de cas. Agences de publicité > Service à la clientèle > Finlande > Études de cas. BUSINESS & ECONOMICS > Advertising & Promotion. Relationship marketing > Finland. Advertising agencies > Customer services > Finland. Advertising agencies > Customer services. Finland. Case studies.
Acceso en línea:	Texto completo

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