Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Halinen, Aino, 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2002.
Colección:Routledge advances in management and business studies.
Temas:
Relationship marketing.
Service industries > Marketing.
Relationship marketing > Finland > Case studies.
Advertising agencies > Customer services > Finland > Case studies.
Marketing relationnel.
Services (Industrie) > Marketing.
Marketing relationnel > Finlande > Études de cas.
Agences de publicité > Service à la clientèle > Finlande > Études de cas.
BUSINESS & ECONOMICS > Advertising & Promotion.
Relationship marketing > Finland.
Advertising agencies > Customer services > Finland.
Advertising agencies > Customer services.
Finland.
Case studies.
Acceso en línea:Texto completo
Descripción
Descripción Física:1 online resource (xiv, 373 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 345-356) and index.
ISBN:0203280776
9780203280775

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