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Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 /
Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Praeger,
1999.
|
| Colección: | Praeger series in political communication.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Benoit, William L. | |
| 245 | 1 | 0 | |a Seeing spots : |b a functional analysis of presidential television advertisements, 1952-1996 / |c William L. Benoit. |
| 260 | |a Westport, Conn. : |b Praeger, |c 1999. | ||
| 300 | |a 1 online resource (xii, 238 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
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| 347 | |a data file | ||
| 490 | 1 | |a Praeger series in political communication, |x 1062-5623 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising -- General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 -- Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice -- Comparisons. Contrasts ; Conclusions. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 520 | 8 | |a Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates. | |
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 610 | 1 | 7 | |a USA |b Präsident |2 gnd |
| 650 | 0 | |a Presidents |z United States |x Election. | |
| 650 | 0 | |a Advertising, Political |z United States. | |
| 650 | 0 | |a Television in politics |z United States. | |
| 650 | 6 | |a Présidents |z États-Unis |x Élection. | |
| 650 | 6 | |a Publicité politique |z États-Unis. | |
| 650 | 6 | |a Télévision en politique |z États-Unis. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Political Process |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Presidents |x Election |2 fast | |
| 650 | 7 | |a Television in politics |2 fast | |
| 651 | 7 | |a United States |2 fast | |
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| 650 | 7 | |a Fernsehen |2 gnd | |
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| 650 | 1 | 7 | |a Presidentskandidaten. |2 gtt |
| 650 | 1 | 7 | |a Televisie. |2 gtt |
| 650 | 1 | 7 | |a Propaganda. |2 gtt |
| 648 | 7 | |a Geschichte 1952-1996. |2 swd | |
| 776 | 0 | 8 | |i Print version: |a Benoit, William L. |t Seeing spots. |d Westport, Conn. : Praeger, 1999 |z 0275966453 |w (DLC) 98056624 |
| 830 | 0 | |a Praeger series in political communication. |x 1062-5623 | |
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