Globalization and its managerial implications /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Rao, C. P.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 2001.
Temas:
Export marketing.
International business enterprises > Management.
Competition, International.
Entreprises multinationales > Gestion.
Concurrence internationale.
BUSINESS & ECONOMICS > International > General.
Internationalisatie.
Internationale marketing.
Internationale ondernemingen.
Management.
Concurrentie.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland
  • Using cooperative strategies to compete in a changing world / Pervez N. Ghauri
  • Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens
  • Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao
  • A resource-based model of the internationalization process of the firm / D. Deo Sharma
  • The interface between global sourcing and marketing / C.P. Rao and Jerome Witt
  • International sourcing : entering and exiting different networks / Per Servais'
  • The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao
  • The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou
  • Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao
  • International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen
  • Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski
  • Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi
  • International technology alliances : recent trends in the IT sector / P.M. Rao
  • Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen
  • Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies
  • The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil.

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