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Globalization and its managerial implications /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport, Conn. :
Quorum Books,
2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Globalization and its managerial implications / |c edited by C.P. Rao. |
| 260 | |a Westport, Conn. : |b Quorum Books, |c 2001. | ||
| 300 | |a 1 online resource (xvii, 302 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Conflicting competition policies in a globalized business environment : prospects for international cooperation and convergence / Victor V. Cordell and Erin A.C. Breland -- Using cooperative strategies to compete in a changing world / Pervez N. Ghauri -- Integrating country of origin into global marketing strategy : a review of U.S. marking statutes / Irvine Clarke III and Margaret Owens -- Macrosegmentation schemes for the emerging Eastern European and former Soviet country markets / Angela D'Auria Stanton and C.P. Rao -- A resource-based model of the internationalization process of the firm / D. Deo Sharma -- The interface between global sourcing and marketing / C.P. Rao and Jerome Witt -- International sourcing : entering and exiting different networks / Per Servais' -- The impact of culture on the exporter-import agent contract / Amal Karunaratna, Lester W. Johnson, and C.P. Rao -- The role of relationships in a global trading environment : a look at Taiwanese importers' perceptions of exporters from the United States, Japan, and Western Europe / Angela D'Auria Stanton, C.P. Rao, and Jacob Jou -- Culture and communication : implications for sales force training involving intercultural interactions / Kumar C. Rallapalli and C.P. Rao -- International copy testing : recent developments in the measurement of advertising effectiveness / Flemming Hansen -- Are there global dimensions of beliefs toward advertising in general? A multicultural investigation / Srinivas Durvasula and Steven Lysonski -- Globalization and its effects on strategies for small and medium-sized businesses / R.K. Asundi -- International technology alliances : recent trends in the IT sector / P.M. Rao -- Developing a normative framework of international marketing for the general insurance industry / David A. Yorke and Runar P. Andresen -- Perceived attribute importance in China : an empirical investigation of consumption-oriented personal values / Zhengyuan Wang, C.P. Rao, and Douglas Vorhies -- The European Union : the case of an evolving market / A. Ben Oumlil and Larbi Oumlil. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | 8 | |a Annotation |b Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: environmental, micromanagerial, importer-exporter interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will find the book of special importance. It may also be used as a text supplement in graduate courses in international business and marketing. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 650 | 0 | |a Competition, International. | |
| 650 | 6 | |a Entreprises multinationales |x Gestion. | |
| 650 | 6 | |a Concurrence internationale. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x General. |2 bisacsh | |
| 650 | 7 | |a Competition, International. |2 fast |0 (OCoLC)fst00871509 | |
| 650 | 7 | |a Export marketing. |2 fast |0 (OCoLC)fst00918703 | |
| 650 | 7 | |a International business enterprises |x Management. |2 fast |0 (OCoLC)fst00976812 | |
| 650 | 1 | 7 | |a Internationalisatie. |2 gtt |
| 650 | 1 | 7 | |a Internationale marketing. |2 gtt |
| 650 | 1 | 7 | |a Internationale ondernemingen. |2 gtt |
| 650 | 1 | 7 | |a Management. |2 gtt |
| 650 | 1 | 7 | |a Concurrentie. |2 gtt |
| 700 | 1 | |a Rao, C. P. | |
| 776 | 0 | 8 | |i Print version: |t Globalization and its managerial implications. |d Westport, Conn. : Quorum Books, 2001 |z 1567202632 |w (DLC) 99046052 |w (OCoLC)42296084 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=70060 |z Texto completo |
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| 938 | |a Internet Archive |b INAR |n globalizationits0000unse | ||
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