Mediaspeak : three American voices /

This text defines and analyzes the content, structure and values of three predominant types of public discourse, labelled Doublespeak, Salespeak and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology and culture.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fox, Roy F.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Praeger, ©2001.
Temas:
1980-2020
Mass media > Social aspects > United States.
Advertising > United States.
Médias > Aspect social > États-Unis.
SOCIAL SCIENCE > Media Studies.
Advertising
Mass media > Social aspects
Social conditions
United States > Social conditions > 1980-2020.
United States
Acceso en línea:Texto completo
Descripción
Sumario:This text defines and analyzes the content, structure and values of three predominant types of public discourse, labelled Doublespeak, Salespeak and Sensationspeak. These media messages are examined to determine how they are constructed and how they influence individuals, ideology and culture.
Descripción Física:1 online resource (xv, 225 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 211-220) and index.
ISBN:0313002517
9780313002519
0275961931
9780275961930

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