Sowing the American dream : how consumer culture took root in the rural midwest /

"By focusing on the consumer behavior of Midwestern farmers, Sowing the American Dream provides illustrative examples of how Americans came to terms with the economic and ideological changes that swirled around them. From the formation of the Grange to the advent of mail-order catalogs, the buy...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Blanke, David, 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Athens, OH : Ohio University Press, 2000.
Temas:
Consumption (Economics) > Middle West > History.
Consumer behavior > Middle West > History.
Consommateurs > Comportement > Midwest (États-Unis) > Histoire.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Popular Culture.
Consumer behavior.
Consumption (Economics)
Consumentisme.
Consumptiemaatschappij.
Agrarische maatschappij.
Platteland.
Middle West.
History.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: The Problem Itself
  • Buying the Farm: The Midwest, Midwestern Farmers, and the Origins of a Regional Consumer Heritage, 1825-1860
  • Breaking the Prairie and Taming the Market: The Formation of a Consumer Ethos in the Rural Midwest
  • The Men in the Middle: Agents and the Development of a Demand-Driven Consumer Economy, 1840-1861
  • An All-Consuming Vision: The Expression of Rural Consumer Ideology, 1865-1875
  • Town v. Country: Advertising and Consumer Patterns, 1865-1880
  • A Battle of Standards: The Renunciation of the Rural Consumer Ethos by the Patrons of Husbandry, 1875-1882
  • Mail Order: The Commercialization of the Rural Consumer Ethos, 1873-1906
  • Delaware County Granges
  • Advertisements.

Ejemplares similares