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Making it in public relations : an insider's guide to career opportunities /

Mogel describes everything from the basics of vocational guidance, for those wanting to break into the public relations industry, to how different strategies have sparked the growth and enhancement of the industry in various corporate and industrial fields.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mogel, Leonard
Formato: Documento de Gobierno Electrónico eBook
Idioma:Inglés
Publicado: Mahwah, N.J. : Lawrence Erlbaum Associates, 2002.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Mogel describes everything from the basics of vocational guidance, for those wanting to break into the public relations industry, to how different strategies have sparked the growth and enhancement of the industry in various corporate and industrial fields.
Descripción Física:1 online resource (xiv, 354 pages)
Bibliografía:Includes bibliographical references (pages 331-340) and index.
ISBN:0585394865
9780585394862
9780805840216
0805840214
9780805840223
0805840222
1135641781
9781135641788
1282324292
9781282324299
9786612324291
6612324295
1410602850
9781410602855