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Business strategy formulation : theory, process, and the intellectual revolution /

Annotation "It is becoming increasingly clear that companies must be able to formulate business strategies, product and service strategies and internal operating strategies that accelerate the creation and delivery of customer value. Ulwick introduces a strategy formulation theory and process t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ulwick, Anthony W., 1957-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport, Conn. : Quorum Books, 1999.
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Acceso en línea:Texto completo

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