Cargando…
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
How to harness the awesome power of "word of mouth."
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocm49569315 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 011101s2001 nyu o 001 0 eng d | ||
| 010 | |z 00067635 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d OCLCQ |d YDXCP |d OCLCQ |d OCLCG |d OCLCQ |d HNW |d OCLCQ |d TUU |d OCLCQ |d B24X7 |d TNF |d VVN |d CO3 |d DKDLA |d QT5 |d ADU |d E7B |d TXHLC |d MERUC |d OCLCQ |d ZCU |d OCLCF |d P4I |d OCLCQ |d EBLCP |d MHW |d IDEBK |d OCLCQ |d AZK |d CNNLC |d JBG |d OCLCQ |d MWM |d AGLDB |d UAB |d CCO |d MOR |d Z5A |d PIFBR |d OCLCQ |d SAV |d OCLCQ |d QT7 |d U3W |d LUE |d INARC |d STF |d BRL |d WRM |d VTS |d NRAMU |d ICG |d MOQ |d OCLCQ |d INT |d VT2 |d TOF |d OCLCQ |d COO |d WYU |d G3B |d BRX |d TKN |d DKC |d AU@ |d OCLCQ |d NJT |d OCLCQ |d VLY |d OCLCO |d OCLCQ |d IOY |d OCLCQ |d OCLCO | ||
| 019 | |a 54092994 |a 475962794 |a 488804653 |a 533380684 |a 614668837 |a 647271805 |a 702096173 |a 722191735 |a 756528194 |a 888595997 |a 961608328 |a 962690502 |a 1037426461 |a 1162197169 |a 1241884678 |a 1290091357 | ||
| 020 | |a 0814425666 |q (electronic bk.) | ||
| 020 | |a 9780814425664 |q (electronic bk.) | ||
| 020 | |a 0814470726 |q (pbk.) | ||
| 020 | |a 9780814470725 |q (pbk.) | ||
| 024 | 8 | |a ebc243080 | |
| 029 | 1 | |a AU@ |b 000050982138 | |
| 029 | 1 | |a AU@ |b 000051410797 | |
| 029 | 1 | |a AU@ |b 000053217187 | |
| 029 | 1 | |a AU@ |b 000053237745 | |
| 029 | 1 | |a AU@ |b 000062459388 | |
| 029 | 1 | |a DEBBG |b BV043078475 | |
| 029 | 1 | |a DEBBG |b BV044082133 | |
| 029 | 1 | |a DEBSZ |b 422481475 | |
| 029 | 1 | |a DKDLA |b 35818219 | |
| 029 | 1 | |a DKDLA |b 37744751 | |
| 029 | 1 | |a DKDLA |b 38205169 | |
| 029 | 1 | |a DKDLA |b 39697996 | |
| 029 | 1 | |a DKDLA |b 41079868 | |
| 029 | 1 | |a DKDLA |b 42342000 | |
| 029 | 1 | |a DKDLA |b 44652647 | |
| 029 | 1 | |a DKDLA |b 45016189 | |
| 029 | 1 | |a NZ1 |b 11632924 | |
| 029 | 1 | |a NZ1 |b 12116483 | |
| 029 | 1 | |a NZ1 |b 13657579 | |
| 029 | 1 | |a DKDLA |b 820120-katalog:999925489005765 | |
| 035 | |a (OCoLC)49569315 |z (OCoLC)54092994 |z (OCoLC)475962794 |z (OCoLC)488804653 |z (OCoLC)533380684 |z (OCoLC)614668837 |z (OCoLC)647271805 |z (OCoLC)702096173 |z (OCoLC)722191735 |z (OCoLC)756528194 |z (OCoLC)888595997 |z (OCoLC)961608328 |z (OCoLC)962690502 |z (OCoLC)1037426461 |z (OCoLC)1162197169 |z (OCoLC)1241884678 |z (OCoLC)1290091357 | ||
| 050 | 4 | |a HF5827.95 |b .R67 2001eb | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8 |2 21 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Silverman, George, |d 1942- | |
| 245 | 1 | 4 | |a The secrets of word-of-mouth marketing : |b how to trigger exponential sales through runaway word of mouth / |c by George Silverman. |
| 260 | |a New York : |b AMACOM, |c 2001. | ||
| 300 | |a 1 online resource (xii, 258 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 520 | |a How to harness the awesome power of "word of mouth." | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | 0 | |t Prologue: The Calf-Path -- |g Ch. 1. |t Dominating Your Market by Shortening the Customer Decision Cycle -- |g Ch. 2. |t The Power of Word of Mouth -- |g Ch. 3. |t The Nine Levels of Word of Mouth -- |g Ch. 4. |t Harnessing Word of Mouth -- |g Ch. 5. |t Using Word of Mouth to Speed the Decision Process -- |g Ch. 6. |t Delivering the Message -- |g Ch. 7. |t Viral Marketing -- |g Ch. 8. |t Researching Word of Mouth -- |g Ch. 9. |t Constructing a Word-of-Mouth Campaign -- |g Ch. 10. |t Word of Mouth, the "Tried and True" Way -- |g Ch. 11. |t Campaign Methods That Work Best -- |g Ch. 12. |t Practical Tips and Suggestions -- |g Ch. 13. |t The Secrets of Word-of-Mouth Marketing -- |g Ch. 14. |t An Allegory: The Emperor's New Marketing -- |g Ch. 15. |t The Future -- |g App. A. |t What Drives People to Web Sites. |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Word-of-mouth advertising. | |
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Bouche-à-oreille (Publicité) | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Word-of-mouth advertising |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Silverman, George, 1942- |t Secrets of word-of-mouth marketing. |d New York : AMACOM, 2001 |z 0814470726 |w (DLC) 00067635 |w (OCoLC)45487490 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=59977 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n secretsofwordofm0000silv | ||
| 938 | |a Books 24x7 |b B247 |n bkb00000348 | ||
| 938 | |a Baker and Taylor |b BTCP |n bl2002007216 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL243080 | ||
| 938 | |a ebrary |b EBRY |n ebr10044974 | ||
| 938 | |a EBSCOhost |b EBSC |n 59977 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 304666 | ||
| 938 | |a Internet Archive |b INAR |n secretsofwordofm00geor_0 | ||
| 938 | |a YBP Library Services |b YANK |n 2343136 | ||
| 994 | |a 92 |b IZTAP | ||