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|a UAMI
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| 100 |
1 |
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|a Luther, William M.
|
| 245 |
1 |
4 |
|a The marketing plan :
|b how to prepare and implement it /
|c William M. Luther.
|
| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a New York :
|b AMACOM,
|c 2001.
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| 300 |
|
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|a 1 online resource (xviii, 318 pages) :
|b illustrations, photographs
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
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|a online resource
|b cr
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| 340 |
|
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|g polychrome.
|2 rdacc
|0 http://rdaregistry.info/termList/RDAColourContent/1003
|
| 347 |
|
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|a data file
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a The Role of Marketing within a Business -- Decisions to Be Made before Developing Your Marketing Plan -- Developing Your Brand Personality -- Developing Your Marketing Plan -- Feedback -- Using Controls and Market Research to Complete the Loop.
|
| 588 |
0 |
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|a Print version record.
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| 546 |
|
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|a English.
|
| 590 |
|
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
| 650 |
|
0 |
|a Marketing.
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| 650 |
|
2 |
|a Marketing
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| 650 |
|
6 |
|a Marketing.
|
| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Green Business.
|2 bisacsh
|
| 650 |
|
7 |
|a Marketing.
|2 fast
|0 (OCoLC)fst01010167
|
| 776 |
0 |
8 |
|i Print version:
|a Luther, William M.
|t Marketing plan.
|b 3rd ed.
|d New York : AMACOM, 2001
|z 0814471013
|w (DLC) 2001022859
|w (OCoLC)46713130
|
| 856 |
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0 |
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|z Texto completo
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