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Integrated branding : becoming brand-driven through companywide action /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	LePla, F. Joseph, 1955-
Otros Autores:	Parker, Lynn M., 1956-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Westport, Conn. : Quorum, 1999.
Temas:	Brand name products > Management. Produits de marque > Gestion. BUSINESS & ECONOMICS > Advertising & Promotion. Merken (commercie) Branding.
Acceso en línea:	Texto completo

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