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|a LePla, F. Joseph,
|d 1955-
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|a Integrated branding :
|b becoming brand-driven through companywide action /
|c F. Joseph LePla, Lynn M. Parker.
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|a Westport, Conn. :
|b Quorum,
|c 1999.
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|a Print version record.
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|b EBSCO eBook Subscription Academic Collection - Worldwide
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|a Brand name products
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|a Parker, Lynn M.,
|d 1956-
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|i Print version:
|a LePla, F. Joseph, 1955-
|t Integrated branding.
|d Westport, Conn. : Quorum, 1999
|z 1567202381
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