Global e-commerce strategies for small businesses /

How small businesses can use the Internet and e-commerce to succeed in the global marketplace.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Costa, Eduardo da (Eduardo Moreira)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge, Mass. ; London : MIT Press, 2001.
Temas:
Electronic commerce.
Small business.
Commerce électronique.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Small business
Midden- en kleinbedrijf.
E-commerce.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. The Growing Worldwide Importance of Small Companies
  • 2. The Information Industry and the Internet Economy
  • 3. Electronic Commerce: Opportunities in the International Market
  • 4. Are We Ready? Main Obstacles to International Trade for Small Companies
  • 5. Case Studies: Successful Small Companies in the Global Market
  • 6. "Can I Do It Too?" Prerequisites for Success and Some Common Pitfalls
  • 7. Setting Up a Global Small Business: A Checklist of Action Steps
  • 8. What Next? A Better World?

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