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How to make it big as a consultant /

Over 70,000 copies in print! It's the classic guide to success in the demanding world of consulting.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cohen, William A., 1937-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, 2001.
Edición:3rd ed.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgments
  • Preface
  • 1. The business of consulting
  • 2. How to get clients : direct marketing methods
  • 3. How to get clients : indirect marketing methods
  • 4. Marketing consultant services to the public sector
  • 5. Making the initial interview a success
  • 6. How to write a proposal
  • 7. Pricing your services
  • 8. What you must know about consulting contracts
  • 9. Planning and scheduling the consulting project
  • 10. Negotiating with your client
  • 11. How to solve your client's problems easily
  • 12. How to research a consulting project
  • 13. The importance of ethics in consulting
  • 14. Making professional presentations
  • 15. What a computer can do for you in consulting
  • 16. What the Internet can do for you in consulting
  • 17. How to run your consulting business
  • Epilogue
  • appendix A. References useful to consultants
  • appendix B. Sample consultant's brochure
  • appendix C. The consultant's questionnaire and audit
  • appendix D. An expensive consulting proposal
  • appendix E. Associations of consultants
  • Index.