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|a Demographics :
|b a casebook for business and government /
|c edited by Hallie J. Kintner [and others].
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|a Santa Monica, CA :
|b Rand,
|c ©1997.
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|a Includes bibliographical references.
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|a Print version record.
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|a This is a collection of 20 case studies prepared by a group of demographers; professors of economics, sociology, population studies, business, and marketing; and research analysts interested in understanding a world of changing demographics. Because the study of demography is becoming increasingly important to a growing number of professionals and decisionmakers in business and government, these case studies were written to address how the science of demography is being applied to real-world problems. Written in nontechnical language and presented in a classroom-tested format, this easy-to-use guidebook covers applications of applied demography in government planning, long-term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends.
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|a English.
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|a Demography
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|a Kintner, Hallie J.
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776 |
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|i Print version:
|t Demographics.
|d Santa Monica, CA : Rand, ©1997
|z 0833025422
|w (DLC) 97211074
|w (OCoLC)37576860
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