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Demographics : a casebook for business and government /
This is a collection of 20 case studies prepared by a group of demographers; professors of economics, sociology, population studies, business, and marketing; and research analysts interested in understanding a world of changing demographics. Because the study of demography is becoming increasingly i...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Santa Monica, CA :
Rand,
©1997.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This is a collection of 20 case studies prepared by a group of demographers; professors of economics, sociology, population studies, business, and marketing; and research analysts interested in understanding a world of changing demographics. Because the study of demography is becoming increasingly important to a growing number of professionals and decisionmakers in business and government, these case studies were written to address how the science of demography is being applied to real-world problems. Written in nontechnical language and presented in a classroom-tested format, this easy-to-use guidebook covers applications of applied demography in government planning, long-term corporate strategy, forecasting, human resource management, and marketing. The authors show how to tie financial, political, and legal analysis into a consideration of demographic data and trends. |
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| Notas: | "Second printing ... Originally published by Westview Press, Boulder, Co., in 1994"--Page 2 of cover. |
| Descripción Física: | 1 online resource (ix, 361 pages) : illustrations, maps |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 0585383936 9780585383934 0833025422 9780833025425 |