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The customer differential : the complete guide to implementing customer relationship management /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Nykamp, Melinda. | |
| 245 | 1 | 4 | |a The customer differential : |b the complete guide to implementing customer relationship management / |c Melinda Nykamp. |
| 260 | |a New York : |b AMACOM, |c 2001. | ||
| 300 | |a 1 online resource (x, 212 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a Annotation |b Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right," CRM targets profitable ways to act on that premise, at all times, across all channels & function -keeping the customer coming back for more. Now, THE CUSTOMER DIFFERENTIAL provides a game plan for implanting CRM at the core of every organization. More than any other book before, it supplies the step-by-step guidelines complemented by illuminating case studies on how to put into practice this powerful new directive, including how to: Implement a four-step planning process to ensure a successful CRM initiative, Refocus the business & organize the entire company around CRM, Support CRM using metrics & analytics, as well as systems & technology, Transform customer interactions in every department & at every customer touchpoint | |
| 520 | 8 | |a Publisher Fact Sheet |b Provides a plan for implementing Customer Relationship Management (CRM) at the core of every organization. | |
| 520 | 8 | |a Annotation |b The Complete Guide to Implementing Customer Relationship Management. | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Data mining. | |
| 650 | 6 | |a Exploration de données (Informatique) | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 650 | 7 | |a Data mining |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Nykamp, Melinda. |t Customer differential. |d New York : AMACOM, 2001 |z 081440622X |w (DLC) 00050226 |w (OCoLC)45103076 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=56744 |z Texto completo |
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