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The language of advertising : written texts /
This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1998.
|
| Colección: | Intertext (London, England)
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |a 9780203159705 |q (electronic bk.) | ||
| 020 | |a 020302754X |q (electronic bk. ; |q Adobe Reader) | ||
| 020 | |a 9780203027547 |q (electronic bk. ; |q Adobe Reader) | ||
| 020 | |z 0415145988 | ||
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| 049 | |a UAMI | ||
| 100 | 1 | |a Goddard, Angela, |d 1954- | |
| 245 | 1 | 4 | |a The language of advertising : |b written texts / |c Angela Goddard. |
| 260 | |a London ; |a New York : |b Routledge, |c 1998. | ||
| 300 | |a 1 online resource (ix, 134 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Intertext | |
| 504 | |a Includes bibliographical references (pages 127-128) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Preliminaries; Contents; Introduction; Unit one: What is an advertisement?; Unit two: Attention-seeking devices; Unit three: Writers, readers and texts; Unit four: How does that sound?; Unit five: Nautical but nice: intertextuality; Unit six: Cultural variations; Unit seven: Tricks of the trade; Unit eight: Picture me this; Symbols; Index of terms; References | |
| 520 | |a This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a English language |x Discourse analysis. | |
| 650 | 0 | |a English language |x Written English. | |
| 650 | 0 | |a Advertising |x Language. | |
| 650 | 6 | |a Anglais (Langue) |x Anglais écrit. | |
| 650 | 7 | |a Advertising |x Language |2 fast | |
| 650 | 7 | |a English language |x Discourse analysis |2 fast | |
| 650 | 7 | |a English language |x Written English |2 fast | |
| 650 | 1 | 7 | |a Advertenties. |2 gtt |
| 650 | 1 | 7 | |a Taalgebruik. |2 gtt |
| 650 | 1 | 7 | |a Engels. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Goddard, Angela, 1954- |t Language of advertising. |d London ; New York : Routledge, 1998 |z 0415145988 |w (DLC) 97014926 |w (OCoLC)36942403 |
| 830 | 0 | |a Intertext (London, England) | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=60631 |z Texto completo |
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| 938 | |a Internet Archive |b INAR |n languageofadvert0000godd_c8t1 | ||
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