Tabla de Contenidos:
  • 1. Working on People
  • 2. How Can Work on People Be Routinized?
  • 3. Over the Counter: McDonald's
  • 4. Orchestrating Optimism: Combined Insurance
  • 5. Controlling Interests
  • 6. Meanings of Routinized Work: Authenticity, Identity, and Gender
  • 7. Conclusion
  • Appendix 1. Researching Routinized Work
  • Appendix 2. Revising the Script at Combined Insurance.