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Artful persuasion : how to command attention, change minds, and influence people /
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-ste...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association,
2000.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
| Sumario: | Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work. |
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| Descripción Física: | 1 online resource (xviii, 300 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 0814425259 9780814425251 |