Creating the corporate soul : the rise of public relations and corporate imagery in American big business /

"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland M...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marchand, Roland
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : University of California Press, ©1998.
Temas:
Geschichte 1900-1998.
Corporate image > United States > History.
Corporations > Public relations > United States > History.
Big business > United States > History.
Advertising > United States > History.
Entreprises > Image > États-Unis > Histoire.
Entreprises > Relations publiques > États-Unis > Histoire.
Grandes entreprises > États-Unis > Histoire.
Publicité > États-Unis > Histoire.
Sociétés > Relations publiques > États-Unis > Histoire.
BUSINESS & ECONOMICS > Public Relations.
Advertising
Big business
Corporate image
Corporations > Public relations
Großbetrieb
Corporate Identity
Öffentlichkeitsarbeit
Public relations.
Corporate image.
Internationale ondernemingen.
United States
USA
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Confessions And Rebuttals: The Plight Of The Soulless Corporation
  • ATandT: The Vision Of A Loved Monopoly
  • Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization
  • A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula
  • To Be An Institution: The Service Ideal And The Institutional Style
  • The 1930s: Save The System
  • The Corporations Come To The Fair: The Visit To The Factory Transformed
  • Little Towns And Big Corporations: The Wartime Imagery Of A Nation United
  • Conclusion: Like a Good Neighbor.

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