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Creating the corporate soul : the rise of public relations and corporate imagery in American big business /
"Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland M...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Berkeley :
University of California Press,
©1998.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Marchand, Roland. | |
| 245 | 1 | 0 | |a Creating the corporate soul : |b the rise of public relations and corporate imagery in American big business / |c Roland Marchand. |
| 260 | |a Berkeley : |b University of California Press, |c ©1998. | ||
| 300 | |a 1 online resource (xi, 461 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 369-440) and index. | ||
| 520 | 1 | |a "Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket | |
| 505 | 0 | 0 | |t Confessions And Rebuttals: The Plight Of The Soulless Corporation -- |t ATandT: The Vision Of A Loved Monopoly -- |t Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- |t A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- |t To Be An Institution: The Service Ideal And The Institutional Style -- |t The 1930s: Save The System -- |t The Corporations Come To The Fair: The Visit To The Factory Transformed -- |t Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- |t Conclusion: Like a Good Neighbor. |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2011. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2011 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
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| 650 | 0 | |a Corporate image |z United States |x History. | |
| 650 | 0 | |a Corporations |x Public relations |z United States |x History. | |
| 650 | 0 | |a Big business |z United States |x History. | |
| 650 | 0 | |a Advertising |z United States |x History. | |
| 650 | 6 | |a Entreprises |x Image |z États-Unis |x Histoire. | |
| 650 | 6 | |a Entreprises |x Relations publiques |z États-Unis |x Histoire. | |
| 650 | 6 | |a Grandes entreprises |z États-Unis |x Histoire. | |
| 650 | 6 | |a Publicité |z États-Unis |x Histoire. | |
| 650 | 6 | |a Sociétés |x Relations publiques |z États-Unis |x Histoire. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Big business |2 fast | |
| 650 | 7 | |a Corporate image |2 fast | |
| 650 | 7 | |a Corporations |x Public relations |2 fast | |
| 651 | 7 | |a United States |2 fast | |
| 650 | 7 | |a Großbetrieb |2 gnd | |
| 650 | 7 | |a Corporate Identity |2 gnd | |
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| 651 | 7 | |a USA |2 gnd | |
| 650 | 1 | 7 | |a Public relations. |2 gtt |
| 650 | 1 | 7 | |a Corporate image. |2 gtt |
| 650 | 1 | 7 | |a Internationale ondernemingen. |2 gtt |
| 648 | 7 | |a Geschichte 1900-1998. |2 swd | |
| 655 | 7 | |a History |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Marchand, Roland. |t Creating the corporate soul. |d Berkeley : University of California Press, ©1998 |z 0520087194 |w (DLC) 97050098 |w (OCoLC)37993821 |
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