Advertising and commodity culture in Joyce /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Leonard, Garry Martin, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Gainesville : University Press of Florida, ©1998.
Colección:Florida James Joyce series.
Temas:
Joyce, James, > 1882-1941 > Knowledge > Advertising.
Joyce, James, > 1882-1941 > Knowledge > Commercial products.
Joyce, James, > 1882-1941
1900-1999
Commercial products > Ireland > History > 20th century.
Advertising > Ireland > History > 20th century.
Commercial products in literature.
Advertising in literature.
Produits commerciaux > Irlande > Histoire > 20e siècle.
Produits commerciaux dans la littérature.
LITERARY CRITICISM > European > English, Irish, Scottish, Welsh.
Advertising
Advertising in literature
Commercial products
Commercial products in literature
English.
Languages & Literatures.
English Literature.
Ireland
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction: A Capital Couple
  • Joyce and Advertising
  • 1. Advertising and Religion: The New (Improved!) Testament
  • 2. Kitschy, Kitschy Coup: "Life" and "History" in a World of Mass-Produced Objects
  • 3. Power, Pornography, and the Problem of Pleasure: The Semerotics of Desire and Commodity Culture
  • 4. The Virgin Mary and the Urge in Gerty: Praying, Buying, and the Packaging of Desire
  • 5. Molly Bloom's "Lifestyle": The Performative as Normative
  • 6. When a Fly Gets in Your I: The City, Modernism, and Aesthetic Theory in A Portrait of the Artist as a Young Man.

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